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Introduction

Highlife respects your privacy and we are committed to protecting your personal information. This Privacy Policy outlines how your personal information is collected, used, and shared when you visit the Highlife website and use Highlife’s services.

‍By accessing or using the Highlife website, you consent to the practices described in this Privacy Policy.

Who is Highlife Trading Company Limited?

Highlife Trading Company Limited is a limited company registered in Hong Kong.Brad Tarr is data controller for the Highlife website and can be contacted via the contact form on this website.

What information do we collect?

• Personal Information: When you visit the Highlife website your data is collected when you submit it through a purchase, by registering for the newsletter or using the contact form to contact Highlife or schedule a call. Data that is collected includes your name, address and pertinent data towards Highlife providing your information or the service you request.

• Non-Personal Information: Information that cannot be used to identify you, such as demographic information, browser information, and other anonymous data (see Cookie Policy below)

How do we use personal information?

When you submit your personal information it is used as described at the point of submission, for example:

• providing goods and services to you

• account set up and administration where appropriate

• delivering marketing communication (eg newsletter subscription)

• personalisation of content, business information or user experience

Non-personal information is used to improve your user experience (for example our system remembers your Cookie preference choices and whether you have closed any pop ups), and to help us improve the operation of the Highlife website (analytics will help us identify what is working well and what is not on our website) and for our marketing processes (so we don’t waste time and energy on marketing that targets people who are not interested in our website).

What legal basis do we have for processing your personal data?

The legal basis for processing your personal data is through your consent, either when you submit your data, when you click the Cookie Policy Pop Up (in Europe and US) or other ways of indicating your consent.

You can withdraw your consent for Highlife to use your data by:

• Using the unsubscribe link on email newsletters

• Updating your Cookie preferences by clicking on the white box at the bottom of each page on the website

• Emailing privacy@highlifetcl.com to advise that you withdraw your consent for HIghlife to use your data.

When do we share personal data?

We may share your information with tech third parties to help us improve your experience on our website. We would only do this with your consent or to the following third parties:

• Google Analytics – we use Google Analytics to help us understand how our visitors interact and use our website – you can read more about how Google uses your information here – https://www.google.com/intl/en/policies/privacy/. You can opt out of Google’s collection and Processing of data generated by using the Services by going to http://tools.google.com/dlpage/gaoptout.

We may also share your personal information to comply with legal obligations, and to protect our rights, privacy, safety and property.

Where do we store and process personal data?

Personal data may be stored on Bluehost servers. Bluehost is the hosting platform used by Highlife Trading Company Limited. This is the Bluehost Privacy Policy.

How do we secure personal data?

We protect your data as carefully as we protect our own.

• We use trusted vendors for processing your data such as Mailchimp for email newsletters and Stripe (for payments).

• We use strong passwords and 2 factor authentication (2FA) where available

• We use anti-hacking software on this website

• We protect our own computers using NordVPN and Bitdefender.

How long do we keep your personal data for?

We retain your data for no longer than reasonably necessary.

• If you make an enquiry Highlife will keep your data for up to a year in the event that you make a follow-up enquiry so that we can refer back to the earlier information for efficiency and to provide a better service

• If you become a customer we will retain your information while you remain a customer and for a year beyond that so that we can provide a proper service to you in that period.

• If you subscribe to any service you can unsubscribe via that service.

How to contact us?

If you wish to make an enquiry, request or complaint, please email privacy@highlifetcl.com

Cookie Policy – Europe and US (California)

We use cookies to improve your experience of using the website. All cookies used by this website are used in accordance with current UK and EU Cookie Law. This Cookie Policy explains how we use cookies and similar technologies on our website, and covers the use of cookies between your device and our website.

What are cookies?

Cookies are small text files that are stored on your device when you visit a website. They help us improve your browsing experience by remembering your preferences and actions. Cookies can be either “session cookies” (temporary and deleted when you close your browser) or “persistent cookies” (remain on your device until manually deleted or until they expire).

Types of cookies and how we use them:

• Required cookies – These cookies are necessary for our website to function properly. They enable you to navigate our website, use its features, and access secure areas. Without these cookies, our website may not perform as intended. These cookies are stored for the duration of your browsing session.

• Analytics cookies – We use analytics cookies to collect information about how you interact with our website. These cookies help us to improve the website. These cookies may be placed by us or a third party on our behalf (for example. Google Analytics) and the information collected is aggregated and anonymous. These cookies are stored for the duration of your browsing session.

• Functionality cookies – These cookies are used in collecting information about your device and any settings you may configure on the website you’re visiting. With this information, our website can provide you with customised, enhanced or optimised content and services. These cookies may be set by the website you’re visiting or by a third-party service.

• Third-party cookies – Our website may include content and features from third parties, such as social media platforms and analytics providers. These third parties may use cookies to collect information about your interactions with their content. We do not control these cookies, and you should review the privacy policies of these third parties for more information.

How to control or opt-out of cookies

Before the website places Cookies on your device, you will be presented with a message requesting your consent to set those Cookies. By giving your consent to the placing of Cookies, you are enabling us to provide a better experience and service to you. If you wish, you may deny consent to the placing of cookies, however certain features and content of the website may not be available.

You can also choose to enable or disable cookies in your internet browser. By default, most browsers are configured to accept cookies, but this can be changed at any time. You can also choose to delete cookies or set your browser to notify you when a website attempts to place a cookie on your device.

Changes to this cookie policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be posted on this page, and the date of the latest revision will be indicated at the top of the page.

Contact us

If you have any questions about our Cookie Policy or our use of cookies, please contact us at privacy@highlifetcl.com

If you have questions about any data that you have submitted to us through a form enquiry please use the forms below:

Cookies on this website (as at 13 January 2024)